Gabriel Kanev

My marketing predictions for 2023

Everyone has predictions for the new year. I just wanted to start doing them depending on what I’m interested in this year. After a year of marketing research, fits, and helping products stand out, I wanted to give my 2 cents on how this “market” will change:

  • AI-generated account-based product-led marketing popularity will rise by at least 20%.​
  • Customer-centric marketers will keep staring at their Google Analytics / (Open sources) Analytics dashboard for 8 hours a day instead of doing market research.
  • Discovering new, trendy channels will occupy more than half of the marketing industry’s time.
  • Customers will continue to not care about a brand’s innovation, purpose, or mission.
  • “Creating a new category” will remain the strategy for “the ideal” Chief marketing officers who are desperate to impress the board.
  • TV advertising, emails, SMS, and blogging will keep dying of a horrible death while still remaining alive for another 12 months
  • Journalists will keep losing their d*cks over VC-backed companies raising millions over profitable small businesses. Examples: 1, 2, 3
  • Product marketers will keep trying to refactor their product pages with a better narrative/messaging instead of improving the product itself so itactually stands out.
  • Customers’ emotional needs will continue to be overlooked in favor of their rational needs.
  • Marketers will persist in believing in their godlike abilities to “create demand” instead of connecting their stuff to what people already demand.

Comments

2 responses to “My marketing predictions for 2023”

  1. Scottglubs

    Understanding COSC Accreditation and Its Importance in Watchmaking
    COSC Accreditation and its Demanding Criteria
    Controle Officiel Suisse des Chronometres, or the Official Swiss Chronometer Testing Agency, is the authorized Swiss testing agency that certifies the accuracy and precision of timepieces. COSC validation is a sign of superior craftsmanship and dependability in chronometry. Not all watch brands seek COSC validation, such as Hublot, which instead sticks to its own strict standards with mechanisms like the UNICO, reaching equivalent accuracy.

    The Art of Precision Timekeeping
    The central system of a mechanized timepiece involves the spring, which provides energy as it loosens. This system, however, can be susceptible to environmental elements that may impact its accuracy. COSC-certified mechanisms undergo demanding testing—over fifteen days in various conditions (5 positions, three temperatures)—to ensure their durability and dependability. The tests assess:

    Mean daily rate precision between -4 and +6 secs.
    Mean variation, maximum variation levels, and effects of thermal changes.
    Why COSC Certification Is Important
    For watch enthusiasts and collectors, a COSC-accredited timepiece isn’t just a piece of technology but a proof to lasting excellence and precision. It represents a timepiece that:

    Provides exceptional reliability and accuracy.
    Provides confidence of quality across the complete design of the watch.
    Is likely to retain its worth more efficiently, making it a sound investment.
    Famous Timepiece Brands
    Several renowned manufacturers prioritize COSC validation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Archive and Soul, which feature COSC-certified mechanisms equipped with cutting-edge materials like silicone balance springs to boost durability and performance.

    Historic Context and the Development of Chronometers
    The notion of the chronometer originates back to the need for precise chronometry for navigational at sea, emphasized by John Harrison’s work in the 18th century. Since the official establishment of Controle Officiel Suisse des Chronometres in 1973, the certification has become a benchmark for judging the accuracy of high-end watches, sustaining a tradition of superiority in watchmaking.

    Conclusion
    Owning a COSC-certified timepiece is more than an visual choice; it’s a commitment to excellence and accuracy. For those valuing accuracy above all, the COSC accreditation provides peace of mind, guaranteeing that each certified watch will function reliably under various circumstances. Whether for individual contentment or as an investment decision, COSC-validated timepieces distinguish themselves in the world of horology, maintaining on a tradition of precise chronometry.

  2. Scottglubs

    網上賭場

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